Are there any Smart Auction Secrets on eBay?

Will you profit with more than one eBay account?

Having more than one eBay account ID is essential if you want to take advantage of everything eBay offers its sellers, and start to profit with your eBay auction sites. You shouldn't worry about customers finding out about your multiple identities, as even with the sophisticated searches available, no-one but eBay will ever know you have more than one account.

The only stipulation is that you must keep all your accounts 'in good order', and they must be used properly, but if you're selling into several different 'niche' markets for example, having multiple account ID's is a distinct advantage.

What do you mean exactly?

Let's say for example that you sell a number of different products on eBay in several categories. In one you may be selling a range of mens clothing or mens toiletries under the eBay User ID of 'AllForMen22'. This is good, because anyone looking at your details knows that all your products will be geared towards the male, and if that's what they want, they may well click on your other products too.

What if you now decide to branch out a little, and come across a nice 'niche' market in say bridle gowns or cosmetics. Anyone looking at your ID of 'AllForMen22' will either be confused or put off wouldn't they?!

However, if your ID for this category was something like 'PamperedBridesUK' nobody would think twice, and you'd probably get lots of business and profits with a name like that.

What do I do then?

When choosing another ID name on eBay, be as specific as you can to the products you will be selling. You will be in a much better position to target each of your 'niche' markets by concentrating on the products within each ID.

Is it good for eBay shops?

Multiple account ID's are a definate must for eBay shops to profit. Currently eBay only allows you to have one eBay shop per account, so if you have a number of accounts you could have a shop with each one! The potential for growth with several eBay shops is staggering. With the cross-promotion feature on eBay (which allows you to cross-promote other peoples products within your listings and emails) you can actually cross-promote your own products between all your different shops! Think of the extra profit that would bring in.

Any more tips?

There's a couple of things I should mention which are helpful. The first concerns negative feedback on eBay. Should you be unlucky enough to get any negative feedback on one of your accounts, it won't affect any of your other accounts at all. If the negative feedback is a problem (it may not have been your fault at all), you could also transfer those products to another account while you sort out the problem.

Finally, if you are the enterprising type and source some of your products from within eBay itself i.e. from someone who has misspelt their items or put them in the wrong category at the wrong price (you'd be surprised how often that happens), it is to your advantage that you have separate buyers and sellers accounts.

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