Making Your Listing Stand Out on eBay

Using Promotional Tools on eBay

If you’re serious about using eBay to make money through their auctions, or even if you’re selling just one high ticket item, you should take advantage of the promotional tools that are available to you.

The promotional tools available on eBay will help get your listing noticed, giving you a much better chance of selling your product. It’s in eBay’s own interest to help you out as much as possible, because if the sellers aren’t selling then eBay doesn’t make any money!

Many of the promotional tools supplied by eBay are free (and so they should be!) but some are not. The ‘Bold’ and ‘Highlighting’ tools are not free, but having said that they are not that expensive. Sometimes just having your listing in Bold or Highlighted can make all the difference to whether the item sells or not. Check out some listings in your category for yourself, which ones stand out? Which ones would you click on? It’s really a question of choice.

The tools available on eBay are:

1. Product Finder

2. Gallery

3. Bold

4. Highlight

5. Border

6. Gift Services Listings

7. Subtitles

8. Featured Home page

9. Featured Plus

10. Featured Gallery

11. Keywords

12. Co-op Advertising

13. Optimized Listings

Always check first to see if the tool you want is free, most are, but not all. Even the ones they charge for are generally only a few cents so sometimes it really is worth it.