How to make Profits with Great Listings

It's not what you sell on eBay - it's the way you sell it!

It's vitally important to the success of your eBay selling that the way you describe your goods on your eBay listing is done to your best advantage. If you've ever scrolled through other peoples listings (which you should do regularly) you will have probably noticed that some are good and some are quite frankly awful!

If you put yourself in the position of a buyer looking for a particular product, and you see for example 3 listings for the same or similar products, how do you choose which one to buy? If the first one you see shows a photo of the product, has a reasonable description, but doesn't tell you too much about it, and doesn't really say what the delivery time or costs are, you would probably move onto the next one.

The second one looks a lot cheaper, but has no photo and the description given leaves a lot to be desired. It also looks as though it's been cobbled together by someone who doesn't care whether he sells it or not.

Now, if the third one has a photo with the listing and with the description, and also has a comprehensive description all set out properly, with any delivery costs and times shown, all methods of payment accepted, guarantee and returns policy in place, leaving no question unanswered, you'd be impressed wouldn't you? Even if the third listing was a little bit more in price, most people would probably go for that one. Why? For the simple reason that it answers all your questions BEFORE you ask them.

That's how YOUR listings should look. From the title to the payment method, your listings should be clear and concise, with easy to understand, and FULL descriptions complete with photos is a must. Take a little extra time when doing your description, take a pride in how it looks, after all it IS your sales page. Make your listing stand out from the rest - even ones selling the same products!

There are hundreds of free eBay auction templates available online these days, so hunt them down and use them. That way you can become destinctive, and it will save you time later on, as well as looking more professional. The use of various fonts and sizes, as well as subtle use of colours can do wonders for your listings. If you don't believe me, scroll through different eBay listings and see which ones stand out, and why.

If you're just selling one off items, or rare items without any real competition, then a standard listing description is normally fine. However, it gets more tricky to get noticed if you have a lot of competition, so you must work hard to be up there with the best. There's nothing wrong with copying the ideas from other successful sellers.

Don't copy them exactly of course, this can lead to all sorts of problems, but there's nothing to stop you copying their ideas. When you find one you really like,see how they constructed it, what font did they use, what size was it and more importantly what layout did they use? Anything that you think would be useful to you, make a note of and try it yourself. 

To get more information on how to write your eBay listings properly, and get right down to all the nitty gritty of selling on eBay, why not check out Amanda's Powerseller Guide here. She goes through everything you will ever need to know about selling on eBay successfully. It really is a must have book and one no self respecting eBay seller should be without. GET IT HERE NOW